Monday, May 25, 2020

The Benefits Of Immigrants During The United States

The Benefits of Immigrants Ever since 2001, when the tragedy of September 11th happened, many citizens in the U.S. have a fear of allowing immigrants into the United States. Some citizens judge that immigration is an impending threat to national security, and that the U.S. should close the borders up for good. The U.S. should not consider that because everything negative that occurs in the U.S. is not due to immigrants. The government can stop illegal immigration right now, but would it not affect the U.S. more to do so? Restrictionists claim that large-scale immigration, legal and illegal has depressed wages, burdened government resources, and acted as a net drain on the economy. However, if immigration is stopped completely the reduction of workers would cause the inflation of money to decrease therefore, causing the economy to plunge downward. People come to the U.S. to escape persecution from their country, work and make a living. Third world immigration is not a threat to Americ a’s way of life because immigrants work, immigrants participate, and immigration already responds reasonably well to America s economy. Thus, if immigration is eliminated, the U.S. would have fewer workers and the economy would not flow smoothly because the immigrant workers make the jobs and economy better. America should allow immigrants because they are essential to the growth of the American economy. Immigrants have a positive effect on the American economy because history has shown thatShow MoreRelatedImmigration : How It s Changed And Stayed The Same1727 Words   |  7 Pageshistory, not only in laws about immigration, but about places where immigrants came from, and the different races that immigrated. These factors have changed throughout history by shaping the social and economic aspects of the United States. Immigration has changed for the better and for the worse. It has gone to as far as making camps for Japanese Americans and deporting them and taking their be longings, to as low as giving immigrants papers and letting them stay. The laws of immigration have changedRead MoreThe United Farm Workers Movement: Cesar Chavez Essay1114 Words   |  5 PagesDuring the 1960’s, many movements rose such as the counterculture movement, the hippie movement, the environmental movement, the SCLC, the SNCC, the Native American movement, Women’s civil rights, United Farm workers, etc. During the 1960’s the American culture would start to change because of these movements. The United Farm Workers movement for example fought for the rights of Mexican americans. Their goal during the 1960’s was to get decent working conditions and more job opportunities. The UnitedRead MoreImmigration : An Influential Aspect Of American History1172 Words   |  5 Pagesand cultures, made the great journey to the United States to pursue greater economic and social opportunities. Immigration has been an influential aspect of American history. These immigrants have enhanced and contributed greatly to the fabric and the story of America. They have brought with them diversity and aspects of their cultures that made America the great melting pot that it is today (Connelly 174). They have also brought with them economic benefits to the country. Immigration is a crucial andRead MoreAre Babies Born on the United States Soil Be Considered Full-fledged Citizens or Not?1360 Words   |  6 Pagessurrounds the United States today is whether or not babies born on United States soil are to be considered full-fledged citizens or not, regardless of the family’s recent migration into the United States. The children born in the United States to illegal alien mothers are often referred to as anchor babies†. Under current practice, these children are United States citizens at birth, simply because they were born on United States soil. They are called anchor babies because, as United States citizens,Read MorePersuasive Essay Immigration843 Words   |  4 Pagesalong. I agree with Kinsley’s o verall opinion that the United States has no obligation to be fair and take more immigrants in under their wing than they can handle and give support financially if needed. During this essay, I will be focusing on the topic of immigration including benefits and receiving education in the United States and will discuss my expectations I have when traveling to a foreign country. The United States has many immigrants who are legal citizens from across the globe. On theRead MoreThe United States Immigration System845 Words   |  4 PagesThe United States immigration system is faulty. The United States does not possess an immigration program that stipulates immigrants who do not already have family in the country or a job to become United States citizens unless they stay for many years with a green card. Consequently, immigrants are entering our country illegally and poverty forces some to commit crimes in order to provide for themselves and their families. There should be a program that will aid immigrants and existing United StatesRead MoreMexican Immigration And The United States Essay1175 Words   |  5 PagesDuring the last two centuries Mexican migration to the United States have changed the culture and economic values of this nation. Coming from a country where only the rich can strive and the poor struggles to survive. Mexican immigrants risk their lives to come to this country for an opportunity to a better life and to support their families back home. With their journey to this nation they bring their culture and language, involving the American culture in many ways. They come to also face manyRead MoreImmigration: H-1B Visa1737 Words   |  7 Pages(H-1B) and who receives them, and whether the United States should increase or decrease the amount. Currently, the H-1B visa system is structure to administer 65,000 H-1B visas (Services, H-1B Fiscal Years (FY) 2014 Cap Season). According to the United States Citizenship and Immigration, 124,000 petitions were received during the 2013 fiscal year. (Services, H-1B Fiscal Years (FY) 2014 Cap Season). Some are suggesting that we need more skilled immigrant labor within our country for innovative andRead MoreThirty-One Years Ago, My Parents Were Illegal Immigrants1582 Words   |  7 Pagesparents were illegal immigrants that came to The United States to reach the American drea m just like a U.S. Citizen. With hard work, dedication, and with the help of an amnesty they were able to reach their goals and provide a good reputation to this country. But how do illegal immigrants benefit The United States? Government budget surplus, agriculture food prices and the economy are one of many reasons why illegal immigrants reflect an important benefit in The United States. Going back to historyRead MoreThere Are An Estimated 12 Million Undocumented Or Illegal1507 Words   |  7 Pagesillegal immigrants currently residing in the United States, and their presence has been a source of heated political debate for years. Hard-liners believe that undocumented immigrants are destroying our nation by stealing jobs and social benefits away from American-born citizens. Others recognize the importance of illegal immigrants and believe their existence in the United States is necessary for the country’s success. Currently, President Donald Trump is demonstrating his anti-immigrant sentiment

Thursday, May 14, 2020

Fall of Enron Essay - 1430 Words

Q1- Who were the key stakeholders involved in, or affected by the collapse of Enron? How and to what degree were they hurt or helped by the actions of Enron management? Ans- The key stakeholders affected by the collapse of Enron were its employees and retirees. Stakeholders and mutual funds investors lost $ 70billion market value. Banks were also affected by the meltdown of the company. They included big banks like J P Morgan Chase and Citigroup. Not only the stakeholder and bondholder lose out, the confidence in the company also fell. This was the major setback for the company. The actions of Enron management left a deep scare for its 4000 employees which lost out their jobs and also impacted others around them. Some blamed Arthur†¦show more content†¦All the above issues that led to the bankruptcy of the company were perpetuated by the actions of Lay, Skilling, Fastow and other executives. They all led to the collapse of the company. Lay did not enquire about the decisions that Skilling and Fastow were taking. He just approved to everything that they kept in front of him. Skilling always wanted to keep up to the Wall Street expectations a nd for this he gave pressure on his executives to find new was to hide the dept. This was the major setback for the company as they didn’t know that in future everything was going to come out and it would have led to bad consequences. Lay did not enquire about all this and approved of all the work Skilling was doing. Q3- What steps should be taken now by corporate managers, stakeholders, and policy makers to prevent a similar event from occurring in the future? Ans- People should not lie about the company’s financial status just to bring it up In the market. Eventually the truth is going to come out one day or the other. Auditors should properly keep track of the finances. Managers, stakeholders and directors should be aware of everything that is happening in the company. Policy makers should think about what steps they are taking and how it will affect other people lives. They should not make policies for the benefits of the big companies who give them finances for their political endeavours. Updated case:- ManyShow MoreRelatedThe Fall of Enron1146 Words   |  5 PagesCase: The Fall of Enron 1. Why was Enron such an admired company prior to 2000? What innovation do they bring to the table? Be specific and support your statement with concrete information. Enron was an admired company prior to 2000 because at that time it surfaced as a frontrunner in the deregulated energy market, making it possible to sell energy at higher prices, thus significantly increasing its revenue. The company, through efficient management team, has built leading businesses in energyRead MoreFall of Enron1160 Words   |  5 PagesThe Fall of Enron 1. Why was Enron such an admired company prior to 2000? What innovation do they bring to the table? Be specific and support your statement with concrete information. Prior to the year 2000, Enron Company, established in the mid-80s, caused the admiration worldwide because of its fast rise of revenue both in the local and international stock market in a short period of time. Enron’s operating income in the year 2000 was stated in $100.7 billion and its after-tax net income wasRead MoreEssay on THE FALL OF ENRON727 Words   |  3 PagesThe Fall of Enron The History Enron began as a pipeline company in Houston in 1985. It profited by promising to deliver so many cubic feet to a particular utility or business on a particular day at a market price. That change with the deregulation of electrical power markets, a change due in part to lobbying from senior Enron officials. Under the direction of former Chairman Kenneth L. Lay, Enron expanded into an energy broker, trading electricity and other commodities. The Business of Enron EnronRead MoreThe Rise and Fall of Enron1170 Words   |  5 PagesThe Enron Corporation was founded in 1985 by Kenneth Lay and based in Houston, Texas. Enron was known as one of the world’s leading electricity, natural gas, communications and pulp and paper companies. By the late 1990s Enron was considered one of the country’s most groundbreaking companies constructing power plants, gas lines, buying and selling electricity and gas, and partaking in a unique trading business; creating whole new markets for oddball commodities. In 1995 annual revenues were aroundRead MoreThe Rise And Fall Of Enron1008 Words   |  5 PagesIntroduction Enron began as an energy company in 1985. After the deregulation of oil and gas in the U.S., Enron lost its’ exclusive rights to natural gas pipelines. The CEO, Kenneth Lay then hired a consulting firm to reinvent the company in order to make up lost profits. He hired Jeffery Skilling, who was in banking, specifically; asset and liability management. Under the topic â€Å"The Beginning Presages the End†, C. William Thomas (2002) writes: â€Å"Thanks to the young consultant, the company createdRead MoreThe Rise and Fall of Enron1532 Words   |  6 PagesMost of the world has heard of Enron, the American, mega-energy company that â€Å"cooked their books† ( ) and cost their investors billions of dollars in lost earnings and retirement funds. While much of the controversy surrounding the Enron scandal focused on the losses of investors, unethical practices of executives and questionable accounting tactics, there were many others within close proximity to th e turmoil. It begs the question- who was really at fault and what has been done to prevent it fromRead MoreThe Rise And Fall Of Enron1900 Words   |  8 PagesThe Rise and Fall of Enron One of the most basic tenets of all companies, whether small or large, is to create a principled corporate culture. Those ethical principles must start with the executives of the organization and trickle down to the individual employees. Leaders affect the employees’ decision-making process, yet they tend to adopt the same rationale as their leaders when reaching a decision. The leadership of a company needs to find a balance between risk and creating opportunity. WhileRead MoreThe Rise and Fall of Enron2970 Words   |  12 PagesThe Leadership of Kenneth Lay 5 Contributing Factors for Enron’s Debacle 7 Power Abuse 7 Fraudulent Accounting Practices 7 Employees and Board members 8 Investors Grief 9 Auditors and external regulatory agency 9 Conclusion 9 The debacle of Enron, led not only the company to bankruptcy but also its employees and shareholders. Unethical leadership and vested interests played a significant role in its imminent failure. Very few had the courage to challenge authority and leave when faced withRead MoreThe Rise And Fall Of Enron Essay860 Words   |  4 PagesThe Rise and Fall of Enron The objective of every company is to maximize profit, become a big player and remain viable. Enron was no exception the key players at the time were Kenneth Lay CEO, Jeffery Skilling who was hired by Lay in 1990 to head the Enron Finance Corporation and by 1997 Skilling was made President and Chief Operating Officer. Andrew Fastow, CFO who was the chief financial officer of Enron. Enron merged Houston Natural Gas in 1985 with another natural gas pipelineRead MoreRise and Fall of Enron Essay872 Words   |  4 PagesThe rise and fall of Enron is a company that was lead to its own demise by it’s own leadership and ill business decisions. The motivational theories explained from the readings of Organization Behavior can correlate with the failure of Enron’s internal organization. Even though a company may appear to display successful business practices, the influence of leadership through management can ultimately lead the company to fail. Enron’s code of ethics prided itself on four key values; respect, integrity

Wednesday, May 6, 2020

Drug Use Body Image And Athletes - 1535 Words

Nicholas Navarre Dr. Cheryl R. Hopson ENGL 1113 1 September 2015 Drug Use Body Image and Athletes No matter the sport, most athletes seek every competitive advantage to make it to the top. One of the main advantages is the performance athletes gain through drug use, and a big question today is the real purpose behind the drugs. Is an athlete truly just trying to enhance his or her performance to make it to the next level, or is there a deeper meaning, a problem with body image and how the public views these athletes, or a combination of both? According to an article on the Dilemmas of Doping, the rules in sports have two effects, â€Å"One is private: rules produce an entertaining game that generates private benefits for players, owners, and especially spectators. The other is social: rules tend to reward play that exhibits self-discipline, sacrifice for the good of the whole, and fair play.† ( qtd in Bird, Edward J and Gert G. Wagner). An athlete not only is rewarded by fair play, but winning without cheating, using drugs, etc. is the ultimate feeling of accomplishment. T hese athletes may have a sense that without stimulants they will never reach the top and feel like they have no other choice. Why are these drugs so appealing to athletes? According to the Mayo Clinic, besides making muscles bigger, anabolic steroids may help athletes recover from a hard workout more quickly by reducing the muscle damage that occurs duringShow MoreRelatedSteroids and Our World758 Words   |  3 Pagessynthetic steroid hormones made to resemble testosterone. These drugs are not the only performance enhancing drugs (PED’s) out there. Some are not even steroids, such as: creatine, tamoxifen, propranolol, cox-2, albuterol, ephedrine, and erythpoietin. These performance enhancing drugs may be boosting the skill level in an athlete’s career, but it is doing no good to the health of the athlete himself. Multiple sports are having reports of athletes using PED’s including baseball, being one of the top sportsRead MoreAnabolic Drug Use Among Athletes1668 Words   |  7 PagesAthletes that use this drug typically take it with testosterone to help side effects such as a loss of sex drive, depression, and moodiness. The Sixth steroid is called Oxymetholone, also known as Anadrol. This drug comes in a tablet form. Anadrol improves red blood cell production and increases the amount of hemoglobin that helps to treat anemia. Although the FDA approves Anadrol, this drug still has serious side effects. These include breast cancer in males and females and reabsorption of the boneRead MorePerformance Enhancing Drugs Should Be Legal1039 Words   |  5 PagesIllegal performance enhancing drugs should remain illegal they truly shatter the idea that hard work pays off, performance enhancing drugs are for cheaters, and cheaters never prosper. Performance enhancing drugs are far too easily accepted and used. Performance enhancing drugs are more prevalent, needed, and dated than many know. Athletes do not feel ashamed or the need to hide their use of performance enhancing drugs. Performance enhancing drug use is a universal thing, and using them has beenRead MoreEssay on Using Steroids to Gain the Perfect Body1099 Words   |  5 PagesUsing Steroids to Gain the Perfect Body In our days, most people have set the goal and dream to have the perfect body. They believe by having this image, they will be popular and/or attractive. People want to achieve the body that they desire, like a super star, a hero in a Hollywood movie, a strong soldier, and an Olympic athlete. However, what are the extent people will go to get the perfect body? The biggest problem for those who dream to have a beautiful body today, as many people know, isRead MoreDrug Testing of High School Students1075 Words   |  5 PagesMandatory Drug Testing of High School Athletes Brandon had always wanted to play football for his high school team. He had always been one of the slowest and smallest boys in his grade. While in 8th grade, he was introduced to performance enhancing drugs. He was sold on the fact that they would make him stronger, faster, and maybe give him a shot to make the high school football team. During his first year of taking the performance enhancing drug, Brandon had increased strength and self-prideRead MoreMandatory Drug Testing for Student Athletes Essay966 Words   |  4 Pagescountry, student athletes are using drugs. â€Å"The percent of students that have drunk alcohol is 72.5% while the number of students who have used marijuana is 36.8%† (Report: Nearly Half of High School Students Using Drugs, Alcohol). The students believe that since they are athletes that they do not need to abide by the rules because they feel more superior and that the narcotic will not hurt or affect them. Implementing random drug tests for at hletes will create a positive image and not hurt othersRead MoreSelf Esteem And Body Image Problems1491 Words   |  6 PagesLow self-esteem and body image problems are too much to handle alone for some teens. A few may become depressed and lose interest in activities or friends. Some go on to develop eating disorders or body image disorders, or use alcohol or drugs to escape feelings of low worth. It can be tempting to compare ourselves with others. The trouble with that is, not everyone grows or develops at the same time or in the same way. Media images and other outside influences can affect ones psyche. Some parentsRead More Anabolic Steriods Essays1261 Words   |  6 PagesLifting Mrs. Registarnbsp;nbsp;nbsp;nbsp;nbsp; February 12, 2001 Anabolic Steriods nbsp;nbsp;nbsp;nbsp;nbsp;Anabolic Steroids are synthetic compounds formulated to be like the male sex hormone testosterone. Many athletes use anabolic steroids male and female alike, such as body builders, weightlifters, baseball players, football players, swimmers, and runners. They do so because they mistakenly believe that they will gain strength and size. In a male, testosterone is released by the leydig cellsRead MorePerformance Enhancing Drugs : Steroids, Androstenedione, And Ephedra Alkaloids996 Words   |  4 PagesPerformance Enhancing Drugs In today’s world, sports have become more and more about winning than the game itself. Success within sports not only comes with status, but popularity and fame as well. The want and need to succeed in athletics has driven great athletes to take illegal measures to give themselves an edge over their competition. Performance enhancing drugs such as anabolic steroids, androstenedione, and ephedra alkaloids are all used by athletes to take the shortcut to success and bypassRead MoreWhy Performance-Enhancing Drugs Are Ruining Sports Essay1174 Words   |  5 Pagessomething that everyone in the world, regardless of age, sex, or nationality, can enjoy. Whether its a child playing in his first t-ball game or a professional athlete swimming in the Olympics and everyone in between, sports can connect almost everyone. Fan support and overall devotion for athletic competition has raised professional athletes to superstars and national icons; Super Bowl Sunday is a national holiday to some, and sports are one of the largest moneymakers in the economy. Because sports

Tuesday, May 5, 2020

Iphone 5s free essay sample

iPhone targets consumers who need to store any kind of information and communicate and people who want entertainment on the go. The following plan analyzes the SWOT (Strengths, Weaknesses, Opportunities and Threats) and the PEST (Political, Economic, Social and Technological) and other situational analysis of the iPhone and the smartphones market. After that, we determined the objectives of this plan. According to our objectives we targeted segments consist of professionals, students, corporate users and health care workers. And according to consumer and market needs and some feedbacks, we determined the feature of the product, which has been developed and designed to meet the needs of each segment we are targeting. In addition, we implemented the pricing strategies we are going to use. Finally, a control plan designed to keep our whole plan in control and in continuous update. 2) Situational Analysis: 1) Macroenvironment Economical Situation? Economic factors will affect the purchasing power of potential customers and the products cost of capital. Some examples of the economy: Economical growth worldwide is in a big recession, which needs careful study. Potentiality of the market is decreasing but it is higher than any others in the Telecom sector. Legal and Governmental Situation Taxation and communication laws are something that governments put and Apple should ? study this as region by region to anticipate profitability and pricing strategy and to have the standards of the mobile communication laws for frequency ranges and available network with 3G or 4G coverage. Technological Situation †¢ Level of technology in the world is increasing. Internet level of awareness and usage for individuals are increasing worldwide †¢ Due to the huge competition of the big brand in smart phones, new technologies in the smart phones are increasing. †¢ Future plans for technological linkage between cities, ? universities, colleges, hospitals and other institutes are ? increasing and have to be connected to smart phones. †¢ Level of usage of the e-technology (online stores, books, social networks etc. ) are high and trendy. Ecological Situation Apple-iPhone impact on the environment is also important. Environmental considerations are an integral part of Apple’s business practices. From the earliest stages of iPhone design through manufacturing, use and recycling, Apple take care to keep their activities and their product â€Å"iPhone† environmentally sound. Sociocultural Situation? Social factors include the demographic and cultural aspects of the external macro environment. Its involved customer needs and the size of possible markets. †¢ Population growth leading to expansion of the sector needs for cell phones. †¢ People depend more and more on mobile communication everywhere due to the big growth of social networks and chatting applications. †¢ There is educational growth in the world huge demanding on smart phones useful application. 2) Market and Competitors Smartphones Market analysis and iPhone competitors Why Apple is focusing on the market of its smartphone â€Å"iPhone†? Today more than 1. 3 billion mobile phone handsets are being sold annually, and in 2010 smartphones made up almost 20% of that total (Gartner, 2010; Ahonen, 2010). Sales of smartphones are increasing almost 100% per year, and total global sales volume is expected to surpass that of PCs by 2012 (Gartner, 2010). Given the rate at which smartphone are penetrating the market and component prices are declining by 2015 there will be, at least, 2 billion smart mobile devices in use globally. (Kenney, 2011). Smartphone sales will be driven by two main factors, BI Intelligence says: Replacement of nearly 5 billion dumb phones with smartphones (smartphones currently make up only 10% of handsets worldwide) Price declines. The average price of a smartphone will drop from about $315 last year to $200 over the next several years This will obviously have a huge impact on the mobile Internet economy, which is already exploding from the growth of smartphone penetration in the past few years. Some other highlights from the report: Smartphone unit sales will grow at nearly a 30% compound annual growth rate over the next five years Smartphones will represent about two-thirds of all mobile phone purchases by 2016, Smartphones will be a $320 billion market by 2016. Competition Situation At the time Apple recognized the need for a handheld mobile device the market players were a few and mainly business users. This explains the strong market share RIM had. Palm on its hand also was also somewhat popular but having limitations in terms of usability and software, deprived the brand from gaining significant position. Most of the devices present at the market later were more featured towards personal organizing, emailing and computing, rather than web browsing or customized application usage. $600 iPhone $500 $499 $400 Blackberry Treo $300 $299 $299 Blackjack $200 $199 $100 $. Apple has clearly taken the marketing challenging strategy attacking the market leaders Blackberry and Palm. Apple Inc. has always a customer-centered orientation spotting the growing market for smart phones, identifying an unrealized need for customization through phone applications and nonetheless usability. Nowadays, there are 19260 cell phone companies in the world, but there are more than 15 big companies competing at the world level market. Apple iPhone 5S main competitors are Sony Z1, Motorola Razor, HTC One and Samsung S4, and all of them using Android or Windows firmware but Apple uses their own firmware â€Å"Apple IOS† for iPhone. And here is a figure showing the growth of the market of each of the firmware. For Market growth rate I used the table above and derive the table below: Smartphone brands 2012 sales* 2011sales Market growth rate Apple 148. 4 93. 1 %59 Samsung 177. 4 95. 2 %86 Research in motion (Blackberry) 41. 4 52. 8 -%21. 5 HTC 39. 2 44. 6 -%12. 1 ZTE 26. 7 14. 9 %79. 19 * In millions Figure : BCG Matrix for iPhone and its Competitors Consumer Situation There? are? many? different? aspects? of? Apple? that? puts? it? at? the? top? of? people’s? minds? when? thinking? of? purchasing? a? new? phone. Not? only? does? Apple? have? high brand? recognition,? but? they? also? hold? a? high? relative? advantage? over? their? competition. Some? of? Apple’s? recognizable? traits? are? their? logo? and? the? â€Å"simplicity†? of? Apple? products.? Apple? is? also known? for? their? high? prices? in? comparison? to? the? competition. Many? would? think? that? this? would? place? Apple? below? the? competition,? but? they? have? 89%? brandloyalty? with? current? customers,? keeping? them? coming? back? no? matter? what? the price is.? Apple? is? also? specifically? known? for? their? music? download? media,? iTunes.? This? allowsfor? easy? downloads,? organization,? and? storage? of? music.? At the beginning and till now, Apple? and? there? iPhones? market? more? specifically? to? their? previous? customers. Most? of? their? market? is? targeted? toward? previous? and? existing customers. 4) iPhone Performance Historical Situation Apple as a company has not stopped growing and gaining since the day they released its smart phone â€Å"iPhone† in 2007. Specially, since iPhone has not stopped technologically advancing since the first iPhone released. There have been 7 iPhones released since the first 2G iPhone 499$ 4GB 599 8GB. With every year a new iPhone replacing the previous iPhone maintaining the same contract price and the popularity of it and the share in the smart phones market are increasing. The second 3G was released one year later in June 2008 299$ 16GB iPhone 3GS 2009 199$ 16GB iPhone 4G 2010 199$ 16GB iPhone 4GS 2011 199$ 16GB iPhone 5 2012 199$ 16GB iPhone 5s 2013 199$ 16GB iPhone 5c 99$ 16GB 3) SWOT analysis: It is required to indicate strength and weaknesses of smartphone section. In our opinion weaknesses are more important Internal factors: Strengths: Huge availability of downloadable application (People like to personalize their smartphone) Simple, easy-to-use design and concise product range attract customers Lots of combined functions in the same device Firmware OS updates available Strong brand loyalty predicts return customers. It costs far less to keep an existing customer than to attract a new one. Product integrations (all their products connect/work with each other) Processor speed and special processor for graphics. Quality of the material iPhone is made of. Weaknesses: High price. Having higher costs than competitors is a major weakness. Battery life. There is only one store for application app store and most good applications are payable. But android for example have alot of online stores for application and most of them are for free. Problems with stock are a weakness for iPhone 5 as they need to keep up with demand. Limited product line is a major weakness. iPhone 5 is also easily scratched One product release per year Defects of new products iPhone IOS market share is only 19. 4 whereas Android have the biggest share of the market of 68%. External factors Opportunities: iPhone biggest opportunity comes from its own, loyal fan base. High demand of iPhone 5. Strong growth of smartphones market. Growth of tablet and smartphone markets. Increasing demand for cloud based services Threats: Apple iPhone and its IOS is targeted by competitors like Samsung with Android. Global economic situation is likely to reduce demand for iPhone5 . Extra competition with low price smart devices and new competitors entering the market could unsteady iPhone and be a threat. Rapid technological change because only one product release per year is not enough. 2013 tax increases. Dependence of the third party supplier. 4) OBEJCITVS Increasing market share by: Achieving a growth of 10% per year for the next year. Increase iPhone market share by 30% by 2014. Increase the sales for students by 20% at the end of the year. And we can measure this by having a free package of applications when a customer presents a student ID. Gain 15% percent of competitors Android-customers to use iPhone. And we can measure this by having a free application, which transfers all of your personal information from your old Android smartphone to your new iPhone. 5) Strategy (segmentation, targeting and positioning) Apple targets all kind of people who wants new technology. They research about people’s needs and wants. The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. And the following table presents how apple responds to each need of a consumer for each segment. *Detailed Features of the device shown in â€Å"Action program† section. Target Segment Consumer Need Feature Corresponding to the need Professional users Stay in touch and record information wherever and whenever. Organizing contacts and access everywhere to the calendar and schedule details. Phone, Email, Instant messaging and applications from OS X Mac to take notes and keep them in one cloud, iCloud. Wireless access to calendar and address book to easily check appointments and contact from iPhone to any Apple device. Students All in one device to carry for different purposes, educational usage, Stylish Phone, iPod, 8mpixels Camera, HD video player, 4G internet access and Browser, instant messaging, iCloud and iBooks. Apple brand as fashion statement, Corporate users Input access to critical data Applications from Mac OS X notes and record keeping in one virtual cloud, iCloud. Compatible with a lot of software and firmware. Medical users Update, access and exchange medical records Wireless access to calendar and address book to reduce paperwork and increase productivity. USA Market, Apple should focus more on the Western countries. For the time being, iPhone is only released in places, which have the coverage of one of the wireless network provider, the ATT Cingular Wireless. iPhone only supports this wireless network and due to this, Alaska, Colorado, the Dakotas, Idaho, Iowa, Kansas, Maine, Minnesota, Montana, Nebraska, Nevada, New Hampshire, upstate New York and many more are the places which are not served by ATT Cingular Wireless will not have iPhones in their market. Under the positioning elements, Apple had position the iPhone as the flexible, convenient and value added device for professional use. Apple itself is already a strong brand in the market where all their products are focused on new technologies. This means that Apple would not have to focus so much on the brand itself but should focus more on how to promote iPhone by focusing on the convenience of having one device for communication, but also entertainment and also Internet access. 6) Action Program Product: iPhone combines a mobile phone, an iPod, and an Internet communications device in a single handheld product. Based on the Company’s Multi-Touch user interface, iPhone features desktop-class email, web browsing, searching, and maps and is compatible with both Mac and Windows-based computers. iPhone automatically syncs content from users’ iTunes libraries, as well as contacts, bookmarks, and email accounts. iPhone allows customers to access the iTunes Store to download audio and video files, as well as a variety of other digital content and applications. Apple launched iPhone 5S, its latest version of iPhone. In addition to the Company’s own iPhone accessories, third-party iPhone compatible accessories are available through the Company’s online and retail stores and from third parties. iPhone 5S new features corresponding to consumers’ needs and feedbacks: Meeting the needs of customers with online 24/7 services and special apple care warranty for new customers. Gaining an advantage over competitors by improving the capability and the compatibility of Apple IOS with Windows or Android based devices. The challenge will be winning back previous iPhone owners whove moved on to Android devices. Having a free application, which transfers all of your personal information from your old Android smartphone to your new iPhone. Apple provides its own operating system software and applications. I OS is the Apple mobile operating system. Apple released the latest version, I OS 7 in September 2013. And Apple App Store, which is currently, has 400 million accounts with registered credit cards provide more than 650,000 software applications for customers. Improving the online â€Å"App Store† and have multiple distributers and offering free educational application for customers with student ID. With Apple iCloud, Access your content on all your devices. Share photos with your favorite people. Or track down a missing iPhone, iPad, iPod touch, or Mac. Whether you have one Apple device or five, iCloud takes care of everything. And you barely have to do a thing. Price: Mix of different pricing strategies will be used: Market-penetration pricing according to our objectives to attract the largest number of customers and have a bigger market share. In addition, the existence of a lot of competitors and having different prices and products. Product line pricing or Segmented Pricing as Product form pricing, according to the memory size of the iPhone. Psychological pricing as in 199$, 299$, 399$ Prices: 16GB ? $199 32GB ? $299 64GB ? $399 Apple intended to release a cheaper version of iPhone 5, which is the iPhone 5c. We think it would be clever strategies to attract customers who do not want spend that much for their smartphone and also want to experience Apple world. iPhone 5C could be a moderate price phone with apple magic features! In an industry of low profit margins and cost cutting, Apple takes a different approach to the design of its products. While competitors are doing everything they can to keep costs down, Apple does what it can to make its product different. 7) Controls In order to keep our plan effective to reach our goals and objectives, we are going to have a monthly meeting with Apple, exchanging information so we can maintain or develop our strategies to keep up with the market. In addition, we can evaluate this plan monthly to help us to take future decisions and using different strategies.